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Economic Effects of the North Bay Wildfires

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Weeks after a series of wildfires were sparked in the North Bay, the fires that threaten the city of Napa, had been mostly contained to the point where it no longer posed a threat to the city. This left the vast majority of the town still standing. Now that the danger has passed, small business owners based in Napa need to come to terms with lost business and and the less than favorable outlook on the situation here in the Napa Valley.

The main fire in the Napa area was the Atlas Peak fire. This fire burned over 51 thousand acres and destroyed 481 structures.

During the fire, the Hennessey House, a bed and breakfast inn in downtown Napa,  was open for business but all the guests staying there left because of the fires and nearly everyone scheduled to come during the two week fire period and through most of November canceled their stays.  

According to Kevin and Lorri, the owners of the Hennessey House, the fires weren’t the only things keeping the business away. “The media is also a contributing factor”, they said in an interview. “There are images on social media of the fire affected areas in Santa Rosa with the caption Napa and Sonoma and because of this people think that the city of Napa has been burnt to the ground.”

During the interview they also wanted to send a message to the people wanting to come to the Napa Valley. Napa is safe from the fires, the weather is beautiful and we are open for business.

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