What McDonald’s has to do to Keep All Day Breakfast Alive

What McDonald's has to do to Keep All Day Breakfast Alive

On October 6, 2015, McDonald’s opened to the public their new all day breakfast, which included these menu items:

  • Egg McMuffin
  •  Sausage McMuffin with Egg
  • Sausage McMuffin
  • Hotcakes with Sausage
  • Hotcakes
  • Sausage Burrito
  • Fruit N’ Yogurt Parfait
  • Fruit & Maple Oatmeal
  • Hash Browns
  • Egg White Delight

But recently McDonald’s added an expansion to the menu which includes:

  • Bacon, Egg & Cheese BiscuitImage result for mcdonalds burger
  • Sausage Biscuit with Egg
  • Sausage Biscuit
  • Bacon, Egg & Cheese McGriddles
  • Sausage, Egg & Cheese McGriddles
  • Sausage McGriddles

It is no doubt that McDonald’s all day breakfast menu is a major factor in the burger chains last October. However, the past earnings-cycle growth fell short on wall street estimates that were raising doubts about whether McDonald’s should have all day breakfast or not.  This has changed over a course of time because in July the company has introduced the all breakfast again with new items on the menu which you have seen above.

McDonald’s is a very popular restaurant in the burger industry, but McDonald’s has to keep finding different ways to tempt people into buying their food. I predict sooner or later they will stop finding ways to get people to buy their food. What will they do then?